The Most Common Complaints About k-business, and Why They're Bunk

K-pop Lightsticks: A Shining Symbol of Fandom

K-pop lightsticks are a vibrant part of the concert experience, transforming arenas into seas of glowing colors. Each group’s lightstick is uniquely designed to reflect their identity, from EXO’s aerodynamic Aeris to TWICE’s k-business Candybong. In 2025, lightsticks have become advanced, with features like Bluetooth synchronization and customizable light patterns.

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The business market for lightsticks is booming, with distributors supplying retailers worldwide to meet the growing demand. For example, BTS’s ARMY Bomb and SEVENTEEN’s Carat Bong are among the top-selling items, with retailers reporting 30% sales increases in 2025. However, the high cost of official lightsticks has led some fans to purchase counterfeit versions, which often lack the quality and safety of authentic products.

Entertainment companies are addressing these issues by introducing affordable lightstick options and cracking down on counterfeit markets. Additionally, lightsticks are becoming more green, with companies like JYP experimenting with recyclable materials. As a emblem of fandom, lightsticks continue to unite fans, creating memorable moments at concerts.

The global popularity of K-pop lightsticks has also inspired fan-led initiatives, such as lightstick customization tutorials shared on platforms like X. These creative expressions strengthen the bond between fans and their idols, making lightsticks a social phenomenon.